How are Social Media Marketing and SEO related?
Social media marketing is an indispensable strategy when implementing digital marketing. Social media marketing is closely related to SEO, making it easier for the website to increase views and reach customers.
Social Media Marketing and SEO are two very important areas that you need to grasp to develop the overall marketing of your business. There is always a special relationship between Social Media Marketing and SEO, and once you understand them, you can easily get to the top of both search engines and social media. So what’s the link between social media planning and SEO?
Social Media Marketing or SEO for your business?
A lot of people bring Social Media Marketing and SEO on the scale to evaluate which type of marketing is best, but in reality, both have different strengths and weaknesses. It is essential to carry out parallel marketing on both fronts. Let us go through some of the most obvious differences between these two marketing methods.
First, the influence of each marketing tool on the entire business is one of the most important factors affecting the decision to choose Social Media Marketing or SEO website for marketing. While it will take months to plan to wait for visible results from natural SEO, similar time spent in social media planning is much shorter. However, with the effort you invest in SEO, these effects will last in the long run – something that social media can’t help you with. Once you have the ranking top for a certain keyword, the time you spend in that position is relatively long-term, unless your competitors are too strong and create outstanding content.
In addition, the values that SEO website brings are easier to measure for businesses. Although you can count the number of likes, shares, and subscribers on social media marketing, these numbers do not help you calculate the conversion rate, purchase rate, and dropout rate in the middle like SEO Website.
Social MediaMarketing’s audience will be more specific than SEO
Each advertising campaign will only maximize when you target the right target audience because that’s when the things you prepare during social media planning comes into play. Comparing between Social Media Marketing and traditional SEO, marketing on social media channels will be easy for you to target the right audience you want. This dominance comes from the filters and intelligent algorithms that these social networks themselves develop.
However, it should be added that the classification of customer groups will not be the only factor to consider whether Social Media Marketing or Website SEO is the best way to market. Your advertising strategy should be planned based on the mentality and behavior of the customer. The decision to purchase by customers will depend on their age, gender, education level, and region of residence. Overall, according to the survey, 61% of consumers surveyed said they use search engines to help them learn about a product before deciding to buy it. At the same time, 75% of young people between the ages of 18-26 accept that the suggestion of their linkers on social media influences their decisions. In general, determining target customers for Social Media Marketing will be based on personality whereas, with SEO, customer behavior will give you a more accurate decision.
Social Media Marketing facilitates the spread of content marketing more
As mentioned above, a product, if used and recommended by friends on Facebook, will receive more trust than it is advertised on the website. The engagement that Social Media Marketing brings not only improves your business’s reputation but also helps you build connections with potential customers. Moreover, thanks to the widespread connectivity of social networks that content from a small number of people are noticed, once they receive continuous shares and interactions, their coverage will increase exponentially. . Meanwhile, waiting for an SEO article to get a lot of attention takes a lot of work.
Content-specific to Social Media Marketing and SEO
Content plays an important role in both social media planning and SEO Google. However, the optimal content format for each marketing branch will be different. The first difference to mention is the length of the article: Social media posts will be significantly shorter (<1000 words) than qualified articles for SEO. However, you must also keep in mind that long content will come with more shares, likes, and interactions because only when your article has a lot of useful information will users share them on your personal page. Marketers can optimize Social Media Marketing and SEO at the same time by posting detailed articles on the website and then linking with some of the best description lines on the top of fan pages on social networking sites.
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The second factor is that the type of content used for social media is also less technical and academic. On the contrary, visual elements such as eye-catching images, vivid and creative videos will be preferred over text content in Social Media Marketing. However, images and videos are increasingly proving that they are extremely essential for website SEO, especially sales websites. When creating choo website content, besides optimizing SEO content, don’t forget to optimize the image quality, description tag, and meta tag.
Does Social Media Marketing affect SEO ranking?
Social Media Marketing is not one of the criteria that Google sets on which to evaluate a website’s ranking on the SERPs. However, good marketing on social media means that you appear with more audiences, so your chances of being shared and linked will also increase. And obviously, everyone knows that links and shares are factors that have a BIG impact on ranking in SEO.
Years ago Google recorded the number of backlinks a website received in order to rank itself. However, it is clear that this method has many shortcomings, especially that these backlinks are easily manipulated and faked using black hat SEO techniques such as keyword stuffing and creating fake websites. , the ghost website to link back to the main website. That’s why Google increasingly appreciates shares on social networking sites like Facebook and Twitter, where users and followers have a strong influence on Social Media Marketing, playing a more important role, and most importantly, it’s harder to fake. The more followers you have, the more opportunities for your content to be viewed and shared.
Now, your blog post and website will have a higher ranking if Google finds you a trustworthy source. The influence of social networks also comes from many types of visitors such as views, likes, the relevance and cohesion of posts, fan pages with users. Simply put, the more likes, comments, and shares you get on social media, the higher your ranking will be on the SERPs. So investing in Social Media Marketing not only helps businesses reach specific audiences on social networks, but also helps the main website get more views, sales, and brand awareness. also increased accordingly.
Social Media Marketing the right way to improve SEO
Besides doing Social Media Marketing on Facebook, Instagram, or Twitter, Google+ is also one of the potential social networks. Google+ presence is also one of the factors Google uses to evaluate your website. Update profile and regularly upload content to the Google + community will help website ranking increase strongly. Make sure you post content that is relevant to your chosen focus keyword. This will prove to Google that you deserve to rank high on their search engine.
When using any social networking site, the frequency of posting is also something that you and your marketing team should plan carefully. Unlike doing SEO on a website, regularly updating your fan page is essential for you to increase your impressions and naturally reach out to your followers. Besides, hashtags are also one of the most popular strategies in Social Media Marketing to popularize content and ensure that it reaches the right audience.
Upgrade SEO quality to support Social Media Marketing
Now, articles that only focus on getting more and more hot keywords in are no longer appreciated by Google as before. The world’s largest search engine site is looking to build even more user-friendly filters, so ranking sites also requires more quality, useful and relevant SEO articles. . Instead of before, SEO-ers only focused on single keywords, now keywords are high quality, have relative length, detail and meet the needs of the user is the direction that many people. are aiming. The top ranking on search engines not only helps you appear more when users search but also contributes to increased trust and facilitates you to promote your brand more widely when Social Media Marketing.