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Emphasize The Concept Of Ecommerce Business Trademarks

Being a businessman, do you have a registered trademark? Do you think you have one? Currently, every kind of business from startup to the regional comes across with the thought of registering a trademark. The enhancement of digitalization compelled eCommerce business owners to consider it the higher priority. But it sounds like a business investment. If you have started your eCommerce business with strong growth aspiration then you just focused to expand your business. That is how, a year passed and you got to know that someone else registered a trademark on your name, at this moment you would be facing a huge loss. Because the efforts you made to build your business repo are gone to someone else straight away by registering a trademark.

To avoid such a huge loss, you should prioritize getting a trademark at the beginning phase of your business. If you are looking to know regarding the fundamental trademark concept, perks of trademark, and many more in this regard then you are at the right spot. In the current article, I will highlight the mentioned area of a trademark that would be helpful for you to get the trademark.

Explore The Concept Of The Registered Trademark

Let’s begin with the basic concept of what is registered trademark according to the United States patent and trademark office.

A trademark is a phrase, word, design, or symbol that distinguishes and identifies the source of the products in the marketplace. The same thing goes for the service mark but it defines the source of the service rather than the goods.

Trademarks are unlike copyrights and patents, it lives forever with your brand. It can last forever because the right of a trademark comes from actual use, so as long as you are working you can use it as intellectual property to indicate the source of services and products. You are supposed to pay a fee at regular intervals to enjoy the trademark registration forever.

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Once a company registered with a trademark, it got permission to use the mark – ™ or as a registered mark ®. It does not matter that you are using these symbols on websites, online stores, retail stores, product packaging, marketing material, branding, advertising, and whatnot. It will convey the message that your identity is secure. You can get more information regarding the concept of trademark through tutorial videos or the authentic USPTO website.

Perks Of Having A Registered Trademark For Ecommerce Business

You may be wondering how the trademark helps in the area of eCommerce business. About 40 years ago, the eCommerce business was not an important thing but the evolution of the internet has changed the world with the enhancement of digitalization. In this competitive world, an eCommerce business has even more risks if not registered as the identity can be stolen easily. Trademarks provide the benefits in almost the same way as it provides to the local or international physical business. There are lots of reasons that you should protect your unique product name and logo with a trademark but a few of them are mentioned:

Protect Your Business

A registered trademark can secure your business name and other factors that are important for your brand recognition. You get the right of clear legal recourse against anyone infringing on the registered trademark. It is essential to protect your unique eCommerce idea by registering the trademark. At the same time, you can get the advantageous Trademark Monitoring Services from USPTO.

Secure Against Brand Damage

In the online world, you may come across mishaps like someone else damaging your image by providing poor products in your name. It can damage your brand image, loss of sales; negatively impact the perception of your customers, other misfortunes. But when you get registered you can claim for such activity, as no one can use your branding without your permission because counterfeiting is theft.

Get More Benefits In The Ecommerce World

The known eCommerce platforms such as Amazon, eBay, Wal-Mart, and Etsy offer additional opportunities for the businesses that have registered trademarks. For example, the Amazon brand registry program allows businesses to register for free if they have a trademark. It includes more benefits like counterfeit protection, analytical data to Amazon sellers, and other marketing opportunities. So get your business register to get the fastest growing eCommerce business by conveying the image of an authentic and even stronger brand.

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